Think of this as part run, walk, parade and party. You can run as a registered timed event or register for one of the theme waves (we even have a 'create your own wave' category).
The goal is to participate, celebrate life and raise money for BC Children's Hospital.
So, on Friday evening, June 20th, 2008, West 10th Avenue will be completely closed to traffic and the event starts. All participants will amass at Alma and West 10th Avenue, and in your themed wave, you will summit the hill, one mile exactly to the top. Along the way, thousands of excited viewers will cheer you on. Drummers and cheerleaders will also help motivate you, and as you come to the finish, the party starts! After the final $20,000 winner takes all, each waves finishes, everyone will make their way to West 10th Ave. between Sasamat and Tolmie for more festivities. As an added bonus, the Live Street Party site at West 10th Ave. between Sasamat and Tolmie will feature the pop-reggae sounds of California-based Canadian musician Chris Velan!
Date/Time of Event:
Friday June 20, 2008, 6:00 p.m. (wave starts)
Participation:
Runners
Over 1000 enthusiastic people are expected to turn out for this inaugural challenge.
Spectators
At an average 1.5 family and/or friends will support each registered runner. Combined with the spillover from the neighborhood population base, it is expected that the Chip's Not Dead Yet Memorial Mile will draw over 3,500 in spectators in year one and 25,000 people in three years.
Party
The Post Race After Party is being held at West 10th Ave. between Sasamat and Tolmie in conjunction with the Point Grey Fiesta, an annual community event that will draw an expected 5,000 people.
Solid Organization - Record of Success
The Chip's Not Dead Yet Memorial Mile is produced by TOIT Events and the management team of Neil McKinnon and Kevin Thomson.
Neil McKinnon
Neil is the founder of Sports and Social Clubs of Canada, an organization that currently provides sports leagues and activities for over 30,000 Canadians per week! Neil created the Granville Island Turkey Trot with Chip Wilson in 1998 which is one of the most successful 10k runs in Canada.
Kevin Thomson
Kevin Thomson's event portfolio is extensive ranging from the strange (Canadian Speed Golf Championships) to those that are visionary (Kokanee Cruel Dual off-road duathlon) to the standard event fare (FILA Footrace Series, New Balance Fall Classic Run and the Grey Cup Festival) to epic (The BC Bike Race).
Marketing Team
The award winning team of Cowie & Fox will be the creative group behind the Chip's Not Dead Yet Memorial Mile. Known for developing striking and original interface designs, these trendy and innovative marketers will be contributing $50,000 worth of creative towards this signature event.
Media and Public Relations
Pamela Groberman Inc. will spearhead the launch, and all media and public relations stories for Chip and the event. Known for successful launches for Kicking horse and Revelstoke resorts, Pamela Groberman will get the event on the radar of local and international media.
